Sponsorship Opportunities
TRAC offers multiple sponsorship opportunities – with something for every type of business.
Our competitors and fans are avid automotive enthusiasts of all types, many are business owners and professionals, and all are enthusiastic about supporting business that support the series.
About TRAC
The TRAC (The Road Racers of Atlantic Canada) series is Atlantic Canada’s only road-racing series, based at Atlantic Motorsport Park in Shubenacadie, Nova Scotia, just 45 minutes from Halifax. TRAC is an Atlantic Region Motor Sports series, whose member clubs have been organizing motorsport events for more than 65 years.
TRAC competitors come from all Atlantic provinces, bringing a wide variety of race cars to compete in three distinct series.
The Series
Our three series include 2 sprint race series, with multiple 15 lap races per weekend, and a 1-hour endurance race each weekend.
The Cars
Competitor cars include everything from production-based cars, like Mustangs, BMWs, Volkswagens, and Hondas to dedicated racing machines, like our Pro Stock class, featuring American muscle, tube-chassis cars, and Radical sports cars – something for every fan.
Car classes are determined by lap time brackets for maximum flexibility.
TRAC and COVID-19
TRAC events operate within all government COVID-19 guidelines.
Should changes to these guidelines require we make changes to our racing programs, we will work with you to maximize your sponsorship benefits.
Promotions
The TRAC (The Road Racers of Atlantic Canada) series is in the process of developing an active digital presence.
Social Media
TRAC established a presence on Facebook and Instagram in September 2020. We also added a Twitch page to our social offerings.
On our social media, we feature live posting and live streams from events, promotion of the events, posting of photos and multimedia from events, and sponsor features.
We have a loyal following of active fans that share our content far and wide.
Website
We will be constantly evolving this website to include prominent placements for sponsors and maximum engagement with our fans.
4000+
Monthly Facebook Reach (during season)
60000+
Post impressions on Facebook in 2021
LIVE STREAMING
In 2020, TRAC introduced live-streaming on YouTube and Twitch for key events from the cockpit of one the top cars on the grid.
We will continue to explore how to develop our live-streaming capabilities and expand this offering through the upcoming season.
Sponsorship Packages
Title Series Sponsor
SOLD OUT- Includes all regular series events
- Series naming rights
- Window banners on all competitor cars
- Podium backdrop main logo
- Logo on awards
- Special track signage dedicated to series sponsor
- Sponsor entry for up to 8 people for all events
- Main t-shirt logo on season shirt
Endurance Race Sponsor
SOLD OUT- Includes all regular series events
- Endurance race events brought to you by….
- Logo on front fender of all competitor cars (96 sq-in)
- Podium backdrop logo
- Logo on Endurance Series awards
- Logo on general track signage
- Sponsor entry for up to 4 people for all events
- Logo on season t-shirt
Sprint Race Sponsor
1 available- Includes all regular series events
- Sprint series race brought to you by….
- Logo on front fender or quarter of all competitor cars (96 sq-in)
- Podium backdrop logo
- Logo on Sprint Series awards
- Logo on general track signage
- Sponsor entry for up to 4 people for all events
- Logo on season t-shirt
Volunteer Sponsor
SOLD OUT- Sponsor funds will go towards cost of food, Shirts and equipment for our volunteers that make our events possible
- Podium backdrop logo
- Logo on special track signage**
- Sponsor entry for up to 4 people for all events
- Logo on season t-shirt
- Logo on volunteer shirts
- Logo on website
- Recognition on social media
- Price dependent on t-shirt design and if extras are needed (hats, etc)
Billboard Sponsor
Flexible- Includes all regular series events
- Billboard sign trackside at Atlantic Motorsport Park (4×4: $750, 4×8: $1500)
- Sponsor entry for up to 4 people for all events
- Logo on season t-shirt
- Logo on podium backdrop
- Logo on website & recognition on social media
Logo Sponsor
SOLD OUT- Includes all regular series events
- Logo on competitor cars along rocker/quarter area (48 sq-in)
- Podium backdrop logo
- Logo on general track signage
- Sponsor entry for up to 2 people for all events
- Logo on season t-shirt
Podium Sponsor
Flexible Quantity- Podium backdrop logo
- Logo on general track signage
- Sponsor entry for up to 2 people for all events
- Logo on season t-shirt
- Logo on website & recognition on social media
Award Prize Sponsor
Flexible quantity- Awarded per event
- Includes event for which prize is provided
- Shout out at award presentation
- T-shirt logo
- Free entry for 2 people at one event
BEYOND THE SEASON
After the end of each season, there’s still one marquee event left – the Jack Canfield Memorial 3-Hour Enduro – happening on Oct. 2 this year.
Additional sponsorship opportunities are available for this anticipated event, a key fundraiser for Atlantic Motorsport Park and the perfect way to cap off the year.