Sponsorship Opportunities

TRAC offers multiple sponsorship opportunities – with something for every type of business.
Our competitors and fans are avid automotive enthusiasts of all types, many are business owners and professionals, and all are enthusiastic about supporting business that support the series.

About TRAC

The TRAC (The Road Racers of Atlantic Canada) series is Atlantic Canada’s only road-racing series, based at Atlantic Motorsport Park in Shubenacadie, Nova Scotia, just 45 minutes from Halifax. TRAC is an Atlantic Region Motor Sports series, whose member clubs have been organizing motorsport events for more than 65 years.

TRAC competitors come from all Atlantic provinces, bringing a wide variety of race cars to compete in three distinct series, soon to be four.

The Series

Our three series include 2 sprint race series, with multiple 15 lap races per weekend, and a 1-hour endurance race each weekend.

We are looking to add a fourth series in 2021.

The Cars

Competitor cars include everything from production-based cars, like Mustangs, BMWs, Volkswagens, and Hondas to dedicated racing machines, like our Pro Stock class, featuring American muscle, tube-chassis cars, and Radical sports cars – something for every fan.

Car classes are determined by lap time brackets for maximum flexibility.

TRAC and COVID-19

TRAC events operate within all government COVID-19 guidelines.

Should changes to these guidelines require we make changes to our racing programs, we will work with you to maximize your sponsorship benefits.

Promotions

The TRAC (The Road Racers of Atlantic Canada) series is in the process of developing an active digital presence.

Social Media

TRAC established a presence on Facebook and Instagram in September 2020. We also added a Twitch page to our social offerings.

On our social media, we feature live posting and live streams from events, promotion of the events, posting of photos and multimedia from events, and sponsor features. 

We have a loyal following of active fans that share our content far and wide.

Website

We will be constantly evolving this website to include prominent placements for sponsors and maximum engagement with our fans.

8000+

Monthly Facebook Reach (during season)

40000+

Post impressions on Facebook since establishment of page in September 2020

LIVE STREAMING

In 2020, TRAC introduced live-streaming on YouTube and Twitch for key events from the cockpit of one the top cars on the grid.

We will continue to explore how to develop our live-streaming capabilities and expand this offering through the upcoming season.

Sponsorship Packages

Atlantic Historic Series Sponsor

1 Available
$1500
  • This is a new series for 2021, a contactless race series for competitors who are looking for a fun and casual racing experience to enjoy their high performance racing machines!
  • Includes all regular series events
  • Atlantic Historic Series brought to you by…
  • Logo on front fender of all competitor cars in this series (96 sq-in)
  • Podium backdrop logo
  • Logo on Gentleman’s Series awards
  • Logo on general track signage
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt

Endurance Race Sponsor

SOLD OUT
$1500
  • Includes all regular series events
  • Endurance race events brought to you by….
  • Logo on front fender of all competitor cars (96 sq-in)
  • Podium backdrop logo
  • Logo on Endurance Series awards
  • Logo on general track signage
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt

Sprint Race Sponsor

SOLD OUT
$1500
  • Includes all regular series events
  • Sprint series race brought to you by….
  • Logo on front fender or quarter of all competitor cars (96 sq-in)
  • Podium backdrop logo
  • Logo on Sprint Series awards
  • Logo on general track signage
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt

Awards Sponsor

SOLD OUT
$1500
  • “Awards presented by”
  • Podium backdrop logo
  • Logo on special signage**
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt
  • Logo on website
  • Recognition on social media

Volunteer Sponsor

1 available
$1500
  • Sponsor funds will go towards cost of food, Shirts and equipment for our volunteers that make our events possible
  • Podium backdrop logo
  • Logo on special track signage**
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt
  • Logo on volunteer shirts, hats
  • Logo on website
  • Recognition on social media

Special Events Sponsor

Flexible
$1500
  • Cover cost with food or entertainment as agreed to on case by case basis
  • Event naming rights (Band brought to you by…)
  • Podium backdrop logo
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt
  • Logo on website
  • Recognition on social media

Billboard Sponsor

Flexible
$1500
  • Includes all regular series events
  • 4×8’ billboard sign trackside at Atlantic Motorsport Park
  • Sponsor entry for up to 4 people for all events
  • Logo on season t-shirt
  • Logo on podium backdrop
  • Logo on website & recognition on social media

BEYOND THE SEASON

After the end of each season, there’s still one marquee event left – the Jack Canfield Memorial 3-Hour Enduro – happening on Oct. 3 this year.

Additional sponsorship opportunities are available for this anticipated event, a key fundraiser for Atlantic Motorsport Park and the perfect way to cap off the year.

Book your 2021 Sponsorship Today.